Citi Custom Cash Card: Guide to Benefits & Application
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The Citi Custom Cash Card is designed to provide maximum value to its users by offering flexible cash back rewards that align with their spending habits. Whether you spend heavily on groceries, dining, or gas, this card tailors its rewards to match your top purchase category each month, allowing you to earn substantial cash back where you spend the most. This personalization makes it an attractive option for individuals who want to maximize their rewards in specific areas of spending.

Moreover, the Citi Custom Cash Card offers a lot more than just cash back. With no annual fee, it becomes a great choice for individuals who want to earn while keeping costs low. Whether you’re using it for everyday expenses or making large purchases, the card provides value without the burden of annual charges. Its flexibility and ease of use make it a fantastic option for anyone looking to boost their cash back earnings. In this article, we’ll break down all the key advantages of the card and guide you through the application process to ensure you maximize its rewards and enjoy its full benefits.
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Why Choose this Citi Card?
The Citi Custom Cash Card stands out as a highly flexible and rewarding credit card, especially for individuals looking to earn cash back based on their specific spending habits. Here are some reasons why this card is a great option:
- Generous Cash Back Rewards
Earn 5% cash back on your top eligible spend category every billing cycle, up to $500 spent. Categories include grocery stores, restaurants, gas stations, and more. In addition, you’ll earn 1% cash back on all other purchases. - Introductory APR Offer
For the first 15 months, the card offers 0% intro APR on purchases and balance transfers. This makes it an ideal card for those looking to pay off larger purchases or transfer high-interest balances without paying interest during the introductory period. - No Annual Fee
The Citi Custom Cash Card offers all these great benefits with no annual fee, ensuring you can maximize your rewards without any added costs.
Key Benefits of the Citi Custom Cash Card
Let’s break down the key benefits that make the Citi Custom Cash Card an excellent choice for many cardholders:
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- $200 Bonus Offer
New cardholders can earn $200 cash back after spending $1,500 on purchases within the first 6 months of account opening. This bonus is a great way to kick-start your cash back journey. - 5% Cash Back on Top Spending Category
Earn 5% cash back on up to $500 spent on your top eligible category each billing cycle. Categories include popular options like groceries, restaurants, and gas stations. This flexible feature ensures that you can tailor the rewards to suit your spending habits. - 1% Cash Back on Other Purchases
On all other purchases, you’ll earn 1% cash back. While lower than the bonus categories, this still provides excellent value on everyday purchases like clothing, electronics, and miscellaneous expenses. - 4% Cash Back on Travel
Earn an additional 4% cash back on hotels, car rentals, and attractions booked through Citi Travel. This benefit is particularly useful for travelers who want to maximize their rewards while booking accommodations and rentals. - Introductory 0% APR
Enjoy 0% APR on purchases and balance transfers for the first 15 months, making it easier to manage large purchases or consolidate high-interest credit card debt.